Here are some of the main Page-Level Factors which to be considered in doing the SEO technique for any website, this results in getting good traffic for any website(Organic Traffic).
Best Page-Level Factors to Grow Organic Traffic for a Website are as follows:
1. Keyword in Title Tag: Besides content, the Title tag is the second most important factor. Always give your business-driven keywords in Title Tag
2. Title Tag starts with keywords: Title Tags that start with keywords tend to perform better than title tags with keywords at the end of the title tag.
3. Keyword in Description Tag: Always start the description with keywords included as it is also one of the relevancy signal
4. Keywords in H1 tag: H1 tags are second title tags that send another relevancy signal to search engines.
5. Keyword Density: Having keywords appear more than any other likely acts as a relevancy signal
6. Content-Length: Always make sure your content is min 500 words per page
7. Latent Semantic Keyword in content: LSI keywords help search engines extract meaning from words more than one meaning. Check your keywords & LSI & include it in your content
8. LSI in Keywords in Title & Description Tags: LSI keywords in page tags help google recognize between synonyms & can act as a relevancy signal
9. Page loading speed: Make sure the page is loaded below 5 sec as it is also one of the ranking factors. Search Engines spiders can estimate your site speed based on page codes & file sizes.
10. Duplicate content: Copied content will affect your site rankings & can even degrade your website rankings
11. Rel= canonical: Always use canonical tags so you can prevent Google from considering duplicate pages
12. Image Optimization: Images on-page send search engines important relevancy signals through their file name, alt text, title & description, etc.
13. The recency of content updates: The updated content will always be given priority & Google shows the date of pages last updated for certain pages searched on google
14. Magnitude of content updates: Edits or changes is a freshness factor. Adding or removing sections is a more significant update than switching around the order of few words.
15. History of page updates: How often a page has been updated over time, daily, weekly, yearly. Frequently Updates in pages also plays a role in freshness.
16. Keyword Prominence: Having keywords appeared in the first 100 words of content considered to be significant relevancy signal
17. Keywords in H2 & H3 .. H6 Tags: You can use other sets of keywords in your headers.
18. Keyword word order: An exact match of searchers keyword in a page content will generally rank better than the same keyword. Ex: consider a search for “dog shaving techniques”. A page optimized for phrase “dog shaving techniques will rank better than a page optimized for techniques for dogs shaving.
19. Outbound link quality: Many SEO's think that linking out to authority sites help send trust signals to google
20. Grammar & spelling mistakes: Proper grammar & spelling is a quality signal
21. Syndicated content: Is the content original or copied or scraped from the indexed page, as it won't rank as well as original.
22. No of Outbound links: don't give too many dofollow links
23. Multimedia: Images, videos & other multimedia elements act as content quality signals
24. No of Internal links pointing to page: No of internal links to a page indicates importance relative to other pages on site
25. Broken Links: Having too many broken links on a page will effect-site rankings
26. Affiliate Links: It probably don't hurt your rankings but if its too many google algorithm can penalize your site by degrading website rankings
27. HTML errors/ W3C validation: W3C allows internet users to check HTML and XHTML documents for well-formatted markup. Markup validation is a crucial step for ensuring the technical quality of websites. W3C validation helps you to urge better rankings in search engines
28. Domain Authority: Pages with higher domain authority will rank higher than a page with a domain with less authority
29. Page Authority: Pages with higher page authority will probably have more chances of ranking higher than lower page authority sites
30. Page Rank: Higher page rank tends to rank better than others
31. URLS Length: Long URLs may hurt search visibility
32. URL path: A page closer to the homepage may get slight authority boost
33. URL String: Categories in the URL string are read by google & may provide a thematic signal to what a page is about
34. Bullets & Numbered Lists: Google prefers pages with Bullets & numbered lists to help break up your content for readers making them more user friendly.
35. Priority of pages in sitemap: priority of pages is given via sitemap.xml file & it may influence rankings
36. Quantity of other keywords page ranks: If page ranks for several other keywords it's going to give google an indoor sign of quality
37. Page Age: Although Google prefers fresh content, an older page that regularly updated may outperform new pages.
38. Parked Domains: Domain parking refers to the registration of an internet domain name without that domain being associated with any services such as e-mail or a website. This may be done with a view to reserving a domain name for future development.
39. Useful content: Google distinguish between quality & useful content
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