8 Domain Factors You Must Evaluate During an SEO Audit

8 Domain Factors You Must Evaluate During an SEO Audit


Your Domain name could indirectly impact your SEO performance. Learn the highest domain-related factors you ought to be auditing and the way to try to to it right.

When you choose a website for SEO, this may be your moniker on the online.

It is almost like choosing the name of a corporation, so it must be through with tons of thought and consideration.

Not only does one want to form sure that your name fits your business, but you would like to form sure it fits your SEO objectives.

You should also confirm that it’s easy to seek out, and straightforward to market through internet marketing.

You don’t want to urge to a directory where the directory has character limits on domain names (believe me, I’ve seen this happen).

There are other considerations involved, also.

Do you want this domain to focus on broad, specific, or premium keywords?

    - Are you getting to be using this domain for an area SEO project?

    - Are you getting to be using this domain for a business project?

    - Or maybe you're using the domain for a blog?

Perhaps you're using the domain to assess whether or not you would like to create microsites, and you would like to line up the domain in such how that reflects the microsites that you simply want to create.

Following are the Factors for Domain Level:

1. Domain Age: Higher domain Age will be given more priority than newly launched domains.

2. Keywords in Top Level Domain: Having top keywords in domain will act as signal relevancy.

3. Keywords as first word in Domain: keywords that start with their keywords will have an edge over sites that don't have keywords or keywords in the middle or end of the domain.

4. Domain registration length(Legitimacy of domain): Valued domains are always purchased for a longer duration while doorway domains are often purchased for a year.

5. Keywords in subdomain length: keywords appearing in subdomain can boost rankings.

6. Domain History: Always check if your domain has opted for privacy in “Whois”.

7. Exact Match Domain: Exact match domains (EMDs) are domain names that incorporate the precise keywords that you simply try to rank for in Google's SERPs. samples of exact match domains include:dineshtutor.com

8. Country TLD(Top level domain) extension: It helps site ranks for that particular country, but limits the site ability to rank globally.


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