Latest Google Algorithm Updates of SEO

Latest Google Algorithm Updates of SEO

Google Algorithm Updates
The SEO updates were directly proportional to the Google’s algorithm updates that are received by all the search engines. Google features a long history of famous SEO algorithm updates that channelize the ranking mechanism of SERPs.

1. Google Panda Update- 
Google’s Panda Update is launched in February 2011. It affects webpages with Duplicate, plagiarized or thin content; user-generated spam; keyword stuffing sites making their way into top search results of Google.

2. Google Penguin Update-
Launched in April, 2012. This update is especially aimed toward decreasing search rankings of internet sites that violate Google’s Webmaster Guidelines and use black-hat SEO techniques to artificially increase the ranking of their websites, by obtaining the links or buying the links through some wrong practices or third party vendors.

3. Google Humming Bird Update-
Launched on August 22, 2013, Hummingbird helps Google better interpret search queries and supply results that match searcher intent. Hummingbird makes it possible for a page to rank for a question albeit it doesn’t contain the precise words the searcher entered. this is often achieved with the assistance of latent semantic indexing, synonyms.

4. Google Pigeon Update-
Launched on July 24, 2014, in the US as well as on December 22, 2014 (UK, Canada, Australia). The main purpose of introducing the Google Pigeon Update is to supply the preferences to local search leads to SERPs which is often extremely beneficial for local businesses.

5. Google Mobile-Friendly Update-
Google Launched Mobile-friendly update on April 21, 2015, it’s an inquiry algorithm that's intended to offer a lift to mobile-friendly sites pages in Google’s mobile search results.

6. Google Rank Brain Update-
Launched on October 26th, 2015, RankBrain is a component of Google’s Hummingbird algorithm. it's a machine learning system that helps Google understand the meaning behind queries, and serve best-matching search leads to respond to those queries. Google calls RankBrain the third most vital ranking factor.

7. Google Possum Update-
Launched on September 1, 2016, Possum update has ensured in the local results vary more counting on the searcher’s location: the closer you're to a business’s address, the more likely you're to ascertain it among local results.
Eg: three-pack map listings on SERP

8. Google Fred Update-
Launched on March 8, 2017, The Fred update which targets all the websites that violate Google’s webmaster guidelines. The bulk of affected sites are websites & blogs with low-quality posts that appear to be created mostly for the aim of generating ad revenue, or putting heavy ads or affiliate ads on sites.

There are some more updates of google where you'll check out as well:

9. Google EMD Update-
Launched in September 2012, It prevents poor quality sites from ranking well just because that they had words that match search terms in their domain names. When a fresh EMD Update happens, sites that have improved their content may regain good rankings in SERP.

10. Google Pirate Update- 
Introduced in August 2012, Google’s Pirate Update may be a filter that forestalls sites that have many infringements of copyright reports, as documented through Google’s DMCA system.

11. Google Payday Update-
Launched on June 11, 2013, Google Payday Update was a replacement Google search algorithm focused on cleaning up list items associated with “spammy queries” like payday loans or pornographic or other sorts of heavily spammed queries.


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