What is the Off-Page Optimizations? What are the Strategies in Off-Page Optimization?

Off-Page Optimization

Optimizing Strategies which are implemented apart from our website for increasing the Backlinks / Traffic / Visitors for our website.

We can get Traffic / Visitors / Backlinks by submitting our links on other websites.

How can we see our website Backlinks?

Our Website Backlinks can be seen in Google Search Console or Webmaster Tools.
We can also check the Backlinks of our website in Uber Suggest.

Where can we see Competitors Website backlinks? We can check Competitor Backlinks of their Website in the following tools listed below:
Tools of Checking Competitor Backlinks of a website - Ahref, SEMRUSH, Small SEO Tools, Sitelinkchecker.pro

But all tools are not Free Tools, Some of the tools are Paid Tools.

In order to do the Off-Page Optimization Technique, we have to consider the Submission website rank should be high i.e., Page Rank and Domain Rank should be high.

Process of Off-Page Optimization:

Search in Google -
1. SEO Khazana

2. High Page Rank (PR) "Off-Page Technique Name" sites

3. Do-Follow "Off-Page Technique Name" sites

What are the OFF Page Optimization Strategies?
1. Broken Link Strategy:
This Strategy is used for finding the links/pages which are broken which means we will see the pages in the form of 404 - Error Page for these pages we have to do the following steps:

  - Form or Make a List of Relevant High Rank or High Authority Websites.
  - Check the Quality of the websites which listed (Page Rank / Page Authority)
  - From the lists of Websites, we have to start identifying the pages/links which are broken.
  - Search for the Related link and give the information of Broken Link
  - We have to be in touch with the Website Owner through Email. Chances are very low that Website owners won't respond to those emails.
Website to check broken links:
  - Broken Link Check is a Website
  - Broken Link Checker is a Google Chrome Extension Tool

2. Guest Blogging

It’s Like a Group Discussions we can participate as a Guest user and give our answers / Comment regarding our website

3. Forum Posting

It’s Like a Group Discussions we can participate, but we have sign-up or create an account in those websites and can give our answers / Comment regarding our website – anything if we are giving comments/answers they should be given only to related Questions / Related articles, not irrelevant articles.

4. Questions and Answers

It’s Like a Group Discussions we can participate, but we have sign-up or create an account in those websites and can give our answers regarding our website – anything if we are giving comment/answers they should be given only to related Questions / Related articles, not irrelevant articles.

5. Blog Commenting

We can Comment our opinion or related our websites but can be done in related articles – There is a comment Option for each and every blog or Website.

6. Press Releases

We can Write Articles in these Press Releases Websites so that if any viewer of those sites are interested in our article they will be asking for publishing our article in their Magazines – We can also Earn Money from these Press Releases.

7. Classifieds:
It is a form of Advertisement commonly as Papers, Online and some other alternatives in which Ads are shown free of cost and also for paid in some of the websites.
This strategy is very cheap and easy for the startup business in order to connect with the customers.

8. Yellow Pages:
Form of Advertisement in which we can give our business information for what it is in the form of images, descriptions.

9. Social Book Marking – Firstly we have to register on the website in order to bookmark our website – Bookmark our website in Social Sites by giving Title, URL, Description, Keywords – We do this because if any user searches with our used keywords there is a chance of getting displayed of our bookmark URL in the results.

10. Directory Submissions – Firstly we have to register on the website in order to Add / Submit / Post our website site link. We Submit our Website link by mentioning the Title, URL, Description, Keywords - We do this because if any user searches with our used keywords there is a chance of getting displayed of our Listings in the Results – Homepage URLs.

11. Deep-link Submissions – Firstly we have to register on the website in order to Add / Submit / Post our website site link – We Submit our Website link by mentioning the Title, URL, Description, Keywords - We do this because if any user searches with our used keywords there is a chance of getting displayed of our Listings in the Results – Landing Page URLs.

12. Article Submissions:
Submitting our business article in the related category article websites.
Example: Articlebiz, Tumblr, 

13. Document Sharing Submissions:
Uploading our Business article Document in the related category Document Sharing Websites.
Document can be in the form of docx, pdf, ppt, etc.
Example: Slideshare, 4Shared, Mediafire,... 

14. Image Sharing Submissions:
Sharing our created images regarding business-specific related in the image sharing websites.
Example: Pinterest, Flickr, 500px, Imgur, dropbox,...

15. Profile Creations:
We have to create the profiles in different accounts, not only creating an account we also have to give all of our business details in that account - upload our business-oriented profile picture and cover image.

16. Web 2.0 Submissions:
Creating a website related to our website but the domain URL can be seen with the related website
Example:
Blogger - www.dinesh.blogspoot.com
Wordpress - www.dinesh.wordpress.com
Weebly - www.dinesh.weebly.com
Wix - www.dinesh.wix.com

17. Pinging Submissions:
To get website attention from the different search engines.
Example: AddURL, Feed Burner Ping, Ping my Blog,...

18. Search Engine Submissions:
Webs Promotion Tool which refers to the website submission directly to the search engines.
Example: Exactseek, GigaBlast,...

19. Social Media Sharing Submissions / Social Network Sharings:
Posting or Sharing our website content or business-related in different social media platforms.
Post can be in the form of Videos, Images, Text, Links.